Leaders Who Scale

There are already unique challenges that are presented to product-based businesses, not to mention when they are started during an international health crisis. Celeste Interrante is an entrepreneur and the Co-Founder of Turf Envy. In this episode, you’ll hear about the challenges of starting a business during a global pandemic, choosing where to expand, and what your team needs for your business to scale.    Takeaways: For product-based startups, cash flow can be a challenge as their money is tied up in inventory which takes time to be manufactured and shipped.  Because of staffing issues in the post-Covid world, many companies are increasingly looking for ways to supplement their smaller workforces with technology.  While technology is extremely helpful in tracking things like inventory, it is not a replacement for building great relationships with your customers, especially your repeat customers. In following the Marcus Lemonis philosophy of people, process, and profits, there is an emphasis from the outset on taking care of your team. This model offers a level of accountability and grace for your business. It’s very important to educate your customers on the upkeep and maintenance of your products to protect them from poor post-purchase experiences.  You need to consider the long-term environmental impacts of your products from the manufacturing, installation, and maintenance of your products.  You should develop written policies and standard operating procedures for your business so that it can still run in your absence.    Quote of the Show: “I really put my staff and my team first and go to bat for them, the customer's not always right” - Celeste Interrante   Links: LinkedIn: https://www.linkedin.com/in/celesteinterrante/  Twitter: https://twitter.com/ceceinwa  Turf Envy website: https://turfnv.com/  Everything Turf Pros website: https://everythingturfpros.com/    Shout Outs: Marcus Lemonis   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/337eea2a-f8ab-4b4f-8a36-fe4143b5913b Apple Podcast: https://podcasts.apple.com/us/podcast/leaders-who-scale/id1609131634 Spotify: https://open.spotify.com/show/5PFtdxDlXcnaojG8jJk74T Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubGVhZGVyc3dob3NjYWxlLmNvbS9mZWVkLnhtbA YouTube:    Leaders Who Scale is sponsored by Siegel Solutions, providing world class accounting, advisory and QuickBooks and Acumatica Cloud ERP Services. Learn more at https://siegelsolutions.com/    Leaders Who Scale is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/